Brand Logo
The Baling Wire Direct logo serves as the cornerstone of our brand identity. These standards guarantee consistent, professional application across all materials. Strict adherence to these guidelines maintains brand integrity and ensures instant recognition.
Approved Usage
The Baling Wire Direct logo may only be used in its original, unaltered form. Unauthorized modifications—including but not limited to color changes, stretching, distortion, added effects, or improper placement, are strictly prohibited.
Color
The Baling Wire Direct logo must only be reproduced using officially approved color combinations. Deviations, custom recoloring, or unauthorized variations are prohibited.
The logo must maintain its original design integrity in all applications; alterations to color, shading, or effects are strictly forbidden.
Primary Logo Colors:
Red (#D83628) & Black (#000000): The standard and preferred version for most applications.
White (#FFFFFF): Reserved for reverse applications (light-on-dark) on solid dark/black backgrounds.
Key Requirements:
- Color Accuracy: All reproductions must precisely match the approved Pantone, CMYK, RGB, or HEX values.
- Background Contrast: Ensure sufficient visibility—never place the logo on clashing or low-contrast backgrounds.
- No Recoloring: Do not apply gradients, outlines, shadows, or any effects that alter the logo's original appearance.
Logo Placement
Unacceptable Modification
The Baling Wire Direct logo must always maintain its original form and integrity. Any alterations - including changes to color, proportions, orientation, or visual effects - are strictly prohibited. To ensure consistency and brand recognition, use the logo only as specified in these guidelines, without distortion, modification, or unauthorized styling.
Screen Tints
Altering Logo Colors
Rearranging Logo
Using Font As Logo
Drop Shadows
Blurry Logo
Rotating & Skew
Change Proportion
Only Wordmark
Using Gradient
Logo Usage on a Photo
When placing the Baling Wire Direct logo on photographs, ensure it remains clear, legible, and visually prominent. Always position the logo on a clean, uncluttered area of the image to maintain optimal readability. When needed, use a contrasting version (black, white, or red) to guarantee visibility. Never place the logo over busy patterns or low-contrast backgrounds that diminish its clarity.
Red Logo On A Photo With No Distracting Elements
White Logo On A Dark Photo
Black Logo On A Clear And Bright Photo
Logo On Distracting Patterns Or Elements
Black Logo On Dark Distracting Photos
Low Contrast Image With A Distracting Element
Logo Animation
When implementing the Baling Wire Direct animated logo, ensure motion enhances—never distracts from—our brand identity. Always introduce the animation cleanly as the first element in videos or presentations to establish immediate brand recognition. For email signatures, use only the subtle final reveal portion to maintain professionalism.
Key Implementation Rules:
- Intro Placement: Lead all video content with the full animation (2-3 second duration maximum)
- Digital Use: Employ the motion version exclusively for digital platforms (never print applications)
- Email Signatures: Restrict to the stabilized final frame with micro-animation (under 1 second)
- Presentation Slides: Activate only upon slide transitions or title cards
- Contrast Requirements: Maintain the same visibility standards as static logos (black/white background)
The animated logo should reinforce our brand's industrial precision through controlled, purposeful motion—think mechanical smoothness rather than decorative flourishes. Use it strategically where motion adds value: as a premium opener for sales presentations, a memorable sign-off in video content, or a subtle brand accent in digital platforms.
