Brand Execution
We enforce rigorous consistency across all touch points to ensure our visual language communicates with unmatched reliability.
Brand Execution: Social Media
A dynamic extension of our visual identity, Baling's social media presence merges industrial authenticity with compelling storytelling. Each post, graphic, and video is engineered to halt scrolling while upholding the precision and professionalism central to our brand. We strategically adapt our core design principles to each platform's distinct environment, ensuring consistency while staying contextually relevant across formats.
To maintain this consistency and flexibility, we create social media templates based on defined content categories. These templates serve as scalable frameworks, allowing each category to expand into various content forms—whether it's a single post, a story, or a carousel. This structured approach ensures cohesive visual communication while enabling us to diversify and repurpose content effectively.
Brand Execution: Document
A strategic extension of our visual identity, Baling's email design system unites industrial-grade precision with digital-first communication. Every campaign, announcement, and transactional message is meticulously crafted to deliver information with product-level reliability—optimized for cross-device clarity while ensuring instant brand recognition.
Head Section
The head section establishes immediate brand recognition through its distinctive dark backdrop (#0c0c0c), projecting Baling's industrial strength while ensuring optimal readability. This critical layout component systematically organizes our visual hierarchy by containing three essential elements:
- •Primary Logo Placement: Positioned top-left as the unchanging anchor of all documents
- •Section Identification: Clear typographic labeling in Baling White for immediate content orientation
- •Subsection Navigation: Secondary information architecture with subdued yet legible treatment
Body Section
- Title font Titillium bold and sub title in semi bold #000000
- Body title font inter bold #000000, body text font in regular #666666
Footer Section
The footer serves as the standardized repository for essential document metadata and navigation cues, presented within a clean #f2f2f2 rectangular container for optimal readability.
Brand Execution: Email Design
A strategic extension of our visual identity, Baling's email design system unites industrial-grade precision with digital-first communication. Every campaign, announcement, and transactional message is meticulously crafted to deliver information with product-level reliability—optimized for cross-device clarity while ensuring instant brand recognition.
