Brand Typography
The Baling Wire Direct typography system serves as a foundational element of our brand identity. Our carefully selected typefaces and strict usage guidelines guarantee clarity, consistency, and professionalism across all communications.
Typography Primary: Titillium
This versatile font family is approved for use across all media—including print, digital, video, and Adobe Creative Cloud applications.
Usage Guidelines:
- Application:Approved for marketing materials, packaging, presentations, web, and internal/external communications
- Access:All Baling Wire Direct employees may use Titillium in Adobe-connected software via Adobe Fonts
- Collaboration:Encouraged for cross-departmental projects to maintain brand consistency
Font Overview:
- Sans-serif:It's a geometric sans-serif font, meaning it lacks the traditional serifs (small strokes at the ends of letters).
- Modern & Playful:It has a modern, clean, slightly playful aesthetic, making it suitable for a range of applications.
- Good Readability:It's designed for good readability, especially on screens, making it a popular choice for web design.
- Versatile:It's versatile enough to be used for both headings and body text.
Typography Primary: Titillium
Serves as the primary typeface for Baling Wire Direct, ensuring a modern, clean, and professional appearance across all brand communications.
Typography Primary: Inter
This clean, contemporary font complements our primary typeface while ensuring optimal clarity in technical documents, web applications, and user interfaces.
Typography Primary: Titillium
Serves as the primary typeface for Baling Wire Direct, ensuring a modern, clean, and professional appearance across all brand communications.
Usage Guidelines:
- Primary Application
Digital platforms (website, apps, emails), technical documentation, and data tables - Access
Available to all teams through approved font management systems - Collaboration
Required for all customer-facing digital experiences
Font Overview:
- TrueType Font: This allows for easy scaling and rotation, and anti-aliasing (smoothing of edges) by the rasterizer in Windows.
- Clean and Readable: Its simple, uncluttered design ensures high readability.
- Designed by Matthew Carter: The font was designed by the renowned type designer Matthew Carter, with guidance from hinting expert Tom Rickner.
Font Usage: Primary Typeface
Titillium – Semibold
Recommended use for Headlines
Titillium – Bold
Recommended use for Sub Headlines
Inter – Regular
Recommended use for Body Copy
Inter – Bold
Recommended use for Title in Bullet Paragraph
Headlines Looks Like This
Sub Headlines Looks Like This
Body Copy looks like this Body Copy looks like this
Body Copy looks like this Body Copy looks like this
- Inter bold here: Body Copy looks like this Body Copy looks like this
- Inter bold here: Body Copy looks like this Body Copy looks like this
Web Safe & Digital Font: Tahoma
This highly legible sans-serif maintains brand integrity in system interfaces, email clients, and legacy web applications.
Usage Guidelines:
- Microsoft Office or Google Docs
When primary fonts aren't available. Use Tahoma as the default font in Word, PowerPoint, and Google Docs when Titillium/Inter aren't installed or accessible. Ensures document consistency across all users. - Email Systems (Outlook, Gmail, Salesforce Marketing Cloud)
For guaranteed email rendering. Required for all HTML emails as the primary font, with Titillium as secondary. Prevents display issues in clients that block external fonts. - Software Without Primary Font Support
Fallback for restricted platforms. Use Tahoma in any application that doesn't allow custom font uploads (e.g., legacy systems, third-party tools, web forms). - asu.edu Websites
Compliance with ASU standards. Serves as backup when Eurostile isn't available on ASU-affiliated web properties. Maintains brand alignment across university partnerships.
Font Overview:
- TrueType Font: This allows for easy scaling and rotation, and anti-aliasing (smoothing of edges) by the rasterizer in Windows.
- Clean and Readable: Its simple, uncluttered design ensures high readability.
- Designed by Matthew Carter: The font was designed by the renowned type designer Matthew Carter, with guidance from hinting expert Tom Rickner.
Typography Primary: Titillium
Serves as the primary typeface for Baling Wire Direct, ensuring a modern, clean, and professional appearance across all brand communications.
